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Paid Media

Paid ads that pay back profitably.

Full-funnel paid media across Google, Meta, LinkedIn, TikTok, and programmatic — built on clean tracking, incrementality testing, and ruthless creative iteration.

Home/Services/Paid Media
2.4×
Avg. blended ROAS improvement
40+
Creatives shipped / month
$60M+
Ad spend managed / year

Why teams hire us for paid media

Most agencies optimize to whatever metric is easiest to win. We optimize to the one that matters: blended profit per acquired customer.

Our media team builds full-funnel systems across Google, Meta, LinkedIn, TikTok, YouTube, and programmatic — wired to server-side tracking and your CRM or data warehouse.

Creative iteration is treated as a core discipline, not an afterthought. We ship dozens of concepts per month and kill losers fast.

Full-Funnel Campaign Architecture

Prospecting, retargeting, and retention campaigns structured for incremental lift — not cannibalization.

Server-Side Tracking & MMM

Conversions API, GA4, enhanced conversions, and lightweight media mix modeling that survives iOS and cookie deprecation.

Creative Testing Framework

Weekly ad concept briefs, static + video production, and structured testing with clear winner selection criteria.

Google Ads Expertise

Search, Performance Max, YouTube, Demand Gen, and Shopping — including Pmax asset group engineering and feed optimization.

Meta & TikTok Growth

Advantage+ campaigns, audience seeding, UGC pipelines, and creator partnerships built for the feed.

B2B Paid Social

LinkedIn ABM, Sponsored Content, Conversation Ads, and demand-gen playbooks tuned to long sales cycles.

What you get

Deliverables

  • Account audit + forecast model
  • Tracking + CAPI implementation
  • Full-funnel campaign build
  • Weekly creative production
  • Weekly optimizations + Slack updates
  • Monthly exec readout with cohort data
Fit check

Ideal for

  • DTC brands scaling past $1M/mo ad spend
  • SaaS companies running demo-gen motions
  • B2B teams with a defined ICP and CRM
Process

How we ship paid media

01
Forecast

Build a P&L-backed media model and targets.

02
Instrument

Server-side tracking and CRM integration.

03
Launch

Full-funnel campaigns with first creative batch.

04
Iterate

Weekly creative and bid optimization cycles.

FAQ

Questions, answered

We typically work with brands spending $30k+/month in paid media, or SaaS teams with a defined paid budget and clean attribution.
Yes — static, motion, and UGC video production is included in our media retainers.
Weekly Slack updates, a live Looker/Metabase dashboard, and a monthly exec readout covering CAC, LTV:CAC, MER, and incrementality.

Let's build your paid media engine

Book a 15-minute intro. If we're not a fit, we'll tell you in the call — and point you to someone who is.