Email and SMS that earn 30% of revenue without the spray.
Lifecycle marketing across email, SMS, and push — strategy, design, copy, and engineering across Klaviyo, HubSpot, Customer.io, and Braze.
Why teams hire us for lifecycle & email
For most brands, owned channels should drive 25–40% of revenue. If yours don't, there's money on the table — usually a lot of it.
We plan, write, design, and engineer the full lifecycle: welcome, browse abandon, post-purchase, winback, churn, reactivation, and VIP tiers.
Our team operates directly in your ESP or CDP, owns the calendar, and reports to revenue — not open rates.
Lifecycle Strategy
Customer journey mapping, segmentation logic, and a flow architecture mapped to revenue goals.
Flow Build & Optimization
Welcome, abandon, post-purchase, winback, and churn flows designed, written, and engineered inside your ESP.
Campaign Calendar
Weekly campaigns — promos, product, editorial — designed and deployed on a predictable cadence.
Segmentation & Deliverability
List hygiene, sunset policies, dedicated IPs, DMARC/BIMI, and domain warmup for enterprise senders.
SMS & Push
Conversational SMS, transactional SMS, and push notifications orchestrated with email via your CDP.
Predictive & AI Personalization
Predictive LTV segments, AI subject lines, and dynamic content blocks driven by behavior.
Deliverables
- Lifecycle audit + revenue forecast
- ESP/CDP architecture + segmentation
- 10–20 automated flows live
- 4+ campaigns per week
- Design + copy + QA
- Monthly revenue + deliverability report
Ideal for
- DTC brands doing $2M+ in annual revenue
- SaaS companies with free-to-paid or PLG motions
- Subscription businesses optimizing churn and LTV
How we ship lifecycle & email
Account, deliverability, and flow gap analysis.
Segments, flows, and campaign calendar.
Flows, templates, and campaigns deployed.
Weekly A/B tests and monthly deep-dive reports.
Questions, answered
Explore the full stack
AI Agents
Custom GPT-powered sales, support, and research agents deployed to your stack.
AI Automation
Replace manual workflows with LLM-driven pipelines on n8n, Zapier, or custom infra.
AI Integration
Embed AI into your existing product — chat, search, classification, generation, RAG.
Let's build your lifecycle & email engine
Book a 15-minute intro. If we're not a fit, we'll tell you in the call — and point you to someone who is.