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Analytics & CRO

Decisions backed by data and landing pages that prove it.

Analytics engineering, server-side tracking, attribution, and conversion rate optimization — from data warehouse to landing page, one team.

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42%
Avg. CRO win rate
+35%
Avg. landing page lift
GA4 · Mixpanel · Amplitude · Segment · RudderStack
Tools supported

Why teams hire us for analytics & cro

Most teams have lots of data and almost no clarity. We fix that — starting with an event taxonomy, ending with tests that move revenue.

We implement GA4, Mixpanel, Amplitude, and server-side tracking (CAPI, Stape, custom gateways), then wire it to attribution and a landing page testing program.

Every CRO test is a hypothesis tied to revenue, not a button color change. Our win rate lives north of 40%.

Analytics Implementation

Event taxonomy design, GA4, Mixpanel, Amplitude, Segment, and RudderStack builds done right the first time.

Server-Side Tracking

Conversions API, Google Ads enhanced conversions, and custom server-side gateways that survive iOS and privacy changes.

Attribution & Dashboards

Blended MER, MTA, and lightweight MMM dashboards in Looker, Metabase, or Mode.

Landing Page CRO

Research-led landing page builds on Unbounce, Webflow, or Next.js — written, designed, and engineered for conversion.

Experimentation Programs

Structured A/B testing with VWO, Optimizely, GrowthBook, or Statsig — with a real hypothesis backlog and readout cadence.

Session & Behavior Research

Hotjar, FullStory, and user interview synthesis to inform what to test and why.

What you get

Deliverables

  • Event taxonomy + tracking plan
  • GA4 / Mixpanel / CAPI implementation
  • Attribution dashboard
  • Landing page test + build pipeline
  • Bi-weekly experiment readouts
  • Quarterly data health audit
Fit check

Ideal for

  • DTC brands scaling past $5M with messy data
  • SaaS teams instrumenting product-led growth
  • B2B companies stitching CRM + ad platform data
Process

How we ship analytics & cro

01
Audit

Data, events, and attribution health check.

02
Implement

Taxonomy, SDKs, CAPI, and dashboards.

03
Research

Quant + qual to build the test backlog.

04
Experiment

Ship tests, learn, repeat.

FAQ

Questions, answered

Yes — event cleanup and correct GA4 implementations are one of our most common engagements.
GrowthBook and Statsig for teams with engineering resources, VWO for no-code, and custom Next.js tests when we own the build.
Yes. We implement CMPs (OneTrust, Cookiebot, Iubenda), consent mode, and server-side gateways to keep data clean and compliant.

Let's build your analytics & cro engine

Book a 15-minute intro. If we're not a fit, we'll tell you in the call — and point you to someone who is.